Services
Sunrise Hospitality owns, manages and develops hospitality assets, including dozens of hotels and streams of revenue. Experts in the market, Sunrise realizes that day-to-day customer experiences are directly connected to big-picture success. As a result, we specialize in everything from managing the minutiae of location operations to imagining the potential of new properties.
Take a glimpse at the services embodied by the Sunrise Hospitality portfolio:
Services
Sunrise Hospitality owns, manages and develops hospitality assets, including dozens of hotels and streams of revenue. Experts in the market, Sunrise realizes that day-to-day customer experiences are directly connected to big-picture success. As a result, we specialize in everything from managing the minutiae of location operations to imagining the potential of new properties.
Take a glimpse at the services embodied by the Sunrise Hospitality portfolio:
Operations:
- Establish and monitor business plans
- Monitor and supervise all personnel matters
- Implement and monitor purchasing and inventory controls
- Implement and monitor food and beverage systems
- Implement and monitor accounting systems including reporting, accounts receivable, and accounts payable
- Prepare annual forecasts budgets, and weekly variance analyses
Finance:
- Prepare monthly financial statements
- Maintain financial analysis documents for annual tax return
- Monitor annual budgeting process
- Provide financial results analysis and industry comparisons
- Provide cash flow monitoring and distributions
- Perform internal audits
Marketing:
- Establish and monitor marketing plans
- Provide sales support and training
- Coordinate public relations
- Assist with collateral design
- Coordinate property and franchise marketing efforts
Consulting and Development:
- Provide real property and personal property lease negotiations
- Handle tenant relations
- Negotiate insurance premiums and claims
- Provide group purchasing for equipment, supplies, and services
- Coordinate legal activities for the property
Sales & Marketing:
- Development of top line budget
- Annual marketing plan
- Development of group booking goals
- Development of locally negotiated account consumption goals
- Sales solicitation goals
- Creative site tour procedure
- eMarketing
- Competitive analysis
- Sales support and training
- Public relations coordination
- Quarterly targeted action plan
- Sales Blitz coordination
- Coordination of property and franchise marketing efforts
- GDS, internet, print, and social media marketing